互联网营销的下半场,新加坡讯

新加坡讯 – 2017年4月5日 艾雅思股份有限公司(AdAsia
Holdings)是一家广告科技公司,且是AdAsia数位平台的创造公司今日宣布,在第一轮募资中获得JAFCO
Asia的1200万美元资金。

comScore today announced an initiative to work with Google to provide
independent brand safety reporting of advertising campaigns on YouTube.
This new collaboration is part of Google’s efforts to provide
advertisers with greater visibility into the context in which their ads
appear.

年中,新美大CEO王兴首提“互联网下半场”,年末的世界互联网大会,李彦宏甚至说“移动互联网时代已经结束了”。这两年说起营销,几乎等同于数字营销,互联网的变化,无疑也催生营销的变革。《第一财经周刊》甚至将此命名为“新广告黄金时代”,纵论广告公司的变局。

此为东南亚广告科技公司中最大的第一轮公开募资,亦为亚洲广告科技公司中最大的第一轮募资,除在中国设置总部的公司外。

comScore uses a proprietary brand safety engine that is integral to its
validated Campaign Essentials™ suite. This technology continuously
monitors patterns within text content to identify the brand safety of a
given ad context – both in general and for specific campaigns, on both
mobile and desktop platforms.

身为一介移动草民,2016我们也围观过PAPI酱,被新世相刷过N次屏,全民弹幕公众号热文,H5被厌旧了,人人爱直播,东北姑娘都是网红,听过分答,围观过知乎live,扫过摩拜的单车,没来得及逛淘宝造物节,已经在双十一剁了手。营销,从未如此和我们亲密。

此同时为JAFCO Asia在一个募资轮中进行的最大单一投资。

1、This new collaboration is part of Google’s efforts to provide
advertisers with greater visibility into the context in which their ads
appear.

互联网营销的下半场,大幕已经掀起。

艾雅思的总部设于新加坡,自2016年4月开始营运,目前已在六个国家设立七个办公室,且上海办公室亦即将开始营运。艾雅思在全球拥有超过90位员工以及300多位全球客户。

2、comScore continuously monitors content across mobile and desktop
platforms to identify the brand safety of a given ad context – both in
general and for specific campaigns.

图片 1

艾雅思执行长暨共同创办人Kosuke
Sogo表示:「我们想要在投标中获得最大市占率,以成为亚洲最大的广告科技公司,且在取得资金后将能协助我们趁胜追击。」

3、To power this solution, comScore uses a proprietary brand safety
engine that is integral to our validated Campaign Essentials suite.

艾雅思计画将资金运用于三方面:

“Monitoring online content for brand safety is a complex challenge,
particularly in an environment that has the vast scale and growth of
YouTube,” said Dan Hess, executive vice president of products at
comScore. “We’re delighted to see Google taking further action to
monitor and increase brand safety, and appreciate its vote of confidence
in selecting comScore to be part of this initiative.”

·拓展据点 – 在2017年进入新市场,包括中国,日本,菲律宾与马来西亚。

About comScore

·增长员工数 – 公司之目标是在2018年底前,将员工人数增加至400人。

comScore is a leading cross-platform measurement company that measures
audiences, brands and consumer behavior everywhere.comScore completed
its merger with Rentrak Corporation in January 2016, to create the new
model for a dynamic, cross-platform world. Built on precision and
innovation, our data footprint combines proprietary digital, TV and
movie intelligence withvast demographic detailstoquantify consumers’
multiscreen behavior at massive scale.This approach helps media
companies monetize their complete audiences and allows marketers to
reach these audiences more effectively.Withmore than 3,200 clients
andglobal footprint in more than 75 countries, comScore is delivering
the future of measurement.Shares of comScore stock are currently traded
on the OTC Market (OTC: SCOR). For more information on comScore, please
visitcomscore.com.

·产品开发 –
在越南建立产品开发中心,并将人工智慧与机器学习整合至既有产品与未来的创新中。

Cautionary Note Regarding Forward-Looking Statements

「此资金促使我们加速成长,以及在我们的行动中使全亚洲行销人员,广告商与出版商都能利用智能工具,我们计画在2018年结束前在亚洲获得大多数的市占率。」崇光。表示:「AI与机器学习将可提升我们目前之产品系列的层次,包括AdAsia数位平台与CastingAsia,且将成为未来创新中的重要组成部分,并满足现代行销人员、广告商与出版商的需求。

This release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, including, but not limited to,
expectations regarding the impact and benefits to comScore from our
collaboration with Google and our vCE family of products. These
statements are based on our current expectations of future events and
involve risks and uncertainties that could cause our actual results to
differ materially from expectations, including, but not limited to: the
features and characteristics of our products and technology; our
integration with Google and other partners; the effects of our merger
with Rentrak Corporation; the rate of development of the digital
marketing intelligence, Internet advertising and e-Commerce markets; and
the acceptance of new products and methodologies by the industry,
including existing and prospective comScore clients and partners. For
additional discussion of risk factors, please refer to comScore’s
respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K
and other filings comScore makes from time to time with the Securities
and Exchange Commission (the “SEC”), which are available on the SEC’s
website (www.sec.gov).

AdAsia数位平台是艾雅思的旗舰产品,提供的解决方案能透过单一、透明的操控台,有计画地采购与展示型、影音以及桌面与行动装置上的原生广告。

Investors are cautioned not to place undue reliance on our
forward-looking statements, which speak only as of the date such
statements are made. comScore does not intend or undertake any
obligation to publicly update any forward-looking statements to reflect
events, circumstances or new information after the date of this press
release, or to reflect the occurrence of unanticipated events.

在过去一年,此公司亦开始逐渐拓展影音与展示型广告网络,包括优质出版商,例如泰国的Sanook与Kapook,越南的YAN
News,印尼的Kompas Gramedia Group与Kapanlagi
Network,以及台湾的苹果日报。

艾雅思同时拥有数位行销顾问与内部的创意团队,能支援行销人员与广告商的活动,并提供横跨线上广告与影响力行销的端对端解决方案。

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